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PR Digital Firms in India

Once known as media relations and crisis communication, PR agencies have been adapting and re-adapting to the changing dynamics of the industry. However, as marketing automation and mobile usage surges, most of the PR firms are lacking the technological resources and appropriate models to integrate and optimize digital ad buys, native advertising, e-mail marketing, SEO and content syndication to compete with their technology efficient competitors. If a digital PR firm in India doesn’t have and cannot gain control of their client's media spending, it needs to find solutions for effective brand strategies conversation, and consider repositioning themselves. 

Digital PR firms in India should understand that 15 mins viral fame on social media provides highly amplified results as compared to other mediums. PR companies should ace in the game of content creation and promotion to generate high value and revenue from the campaigns. The companies should also utilize sales and marketing analytics tool that will help the companies in tracking the success rate of the campaigns at real-time and making changes in the campaign at any given point.

PR digital firms in India should be proactive in considering partnerships with marketing technology firm and look forward for synergistic alliances that can rapidly evolve the company’s offerings into solutions to meet client’s needs, mitigate the PR strategy risk failure. Thus, catapulting the PR firm and client’s revenues above the competition.


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Location: Gurugram, Haryana, India

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