The market demand today is for a comprehensive integrated communications plan for a brand. Big brands outsource and split the work across agencies. They may engage an advertising agency, a standalone digital PR firm India and a different digital PR firm to handle the brand’s image internationally. Digital PR and digital marketing play a major role in the integrated marketing/communications plan. With rise in internet usage, increasing presence of users on social media, let’s see what will be trends for digital marketing in the year 2016- 1. Mobile will become the first screen - According to the recent report by IAMAI and KPMG India is experiencing a mobile revolution. The report highlighted that India will soon reach 236 million mobile internet users by 2016, and 314 million by 2017 . The growth of internet usage by mobile phones has increased many folds. Availability of internet data and smartphone at affordable prices has further triggered the process. Moreover