What do you do when you have to buy something—not the everyday, mundane stuff, but bigger investments like gadgets, appliances, or even designer apparel? You browse, taking your time making your choice, read reviews, talk to friends and family, go on to their website, social channels, etc. Every consumer like you has a wide range of people and platforms that influence them. So what makes them choose one brand over other? What do they ultimately buy? It’s the experience. In partnership with a digital marketing agency in India , here are some things that a brand needs to keep in mind if they want to build compelling experiences: Identify and profile your customer Of course, all brands have an identified target audience. But how well do they know their customer? Detail out their likes, dislikes, preferences. Find out where they have their conversations Not every social media platform is for everyone. Where does your target audience hang out? Wh