With consumers becoming more tech-savvy and on-the go content becoming more and more popular, a Digital Marketing Agency has an increasingly important role to play in the present times. Brands are switching to custom curated content pushed digitally through activities like – Search Engine Optimization, Content Marketing, Influencer Marketing, Social Media Campaigns etc. to ensure the right messages are conveyed to their target audience. The use of digital marketing not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to make customer feel supported and valued. The core philosophy of Digital Marketing lies in delivering content that your target audiences wishes to read in places they are searching for. Social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them and has become an increas