Digital Marketing Agency in India

With consumers becoming more tech-savvy and on-the go content becoming more and more popular, a Digital Marketing Agency has an increasingly important role to play in the present times. Brands are switching to custom curated content pushed digitally through activities like – Search Engine Optimisation, Content Marketing, Influencer Marketing, Social Media Campaigns etc to ensure the right messages are conveyed to their target audience. The use of digital marketing not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to make customer feel supported and valued.  Social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them and has become an increased advantage for brands and businesses. The role of a Digital marketing Agency in India has become crucial with companies looking for disru

The boom in technology has led to an immense increase in smartphone sales which has helped create the mobile application industry. These days almost every business is considering launching a mobile application that can help in digital marketing. Various digital marketing agency in India are helping businesses come up with apps that can boost their sales. However, making or buying an application is not as easy as it sounds even in such a technologically advanced world. It is a crucial business decision that needs to be taken with utmost care and thought.  With an app for almost everything from health to entertainment, flooding the application store with an app that is similar to many others is not the best way to progress. Your app needs to be unique and exciting in such a way that consumers flock to your app and not any other. To app or not to app is a question that almost all businesses are grappling with. Here are a few questions you must ask yourself before making your de

The market demand today is for a comprehensive integrated communications plan for a brand. Big brands outsource and split the work across agencies. They may engage an advertising agency, a standalone digital PR firm India and a different digital PR firm to handle the brand’s image internationally.   Digital PR and digital marketing play a major role in the integrated marketing/communications plan. With rise in internet usage, increasing presence of users on social media, let’s see what will be trends for digital marketing in the year 2016- 1.     Mobile will become the first screen - According to the recent report by IAMAI and KPMG India is experiencing a mobile revolution. The report highlighted that India will soon reach 236 million mobile internet users by 2016, and 314 million by 2017 . The growth of internet usage by mobile phones has increased many folds. Availability of internet data and smartphone at affordable prices has further triggered the process. Moreover