Creating a digital marketing agency can be one of the most challenging businesses in today’s scenario. Brands are increasingly becoming demanding and focused towards the approaches that will generate sales and product recall value. Step by step methodology can help one to create a successful, client focused digital marketing in India - • Start with one product - Find one service you are good at, become the best at it and become known for being the go-to firm for that service. This pays huge dividends over time. • Processes behind everything - An agency can’t scale without systems and procedures in place for every aspect of operation. One requires specific policies and procedures in place that need to be followed daily. • Make yourself sellable - Always have a sales mindset. Even if you salespeople selling for you, you will still be your best salesperson, and make no mistake about it, you will always be selling everywhere you go. • Hire the right people