The boom in technology has led to an immense increase in smartphone sales which has helped create the mobile application industry. These days almost every business is considering launching a mobile application that can help in digital marketing. Various digital marketing agency in India are helping businesses come up with apps that can boost their sales. However, making or buying an application is not as easy as it sounds even in such a technologically advanced world. It is a crucial business decision that needs to be taken with utmost care and thought. With an app for almost everything from health to entertainment, flooding the application store with an app that is similar to many others is not the best way to progress. Your app needs to be unique and exciting in such a way that consumers flock to your app and not any other. To app or not to app is a question that almost all businesses are grappling with. Here are a few questions you must ask yourself before making your de