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Experience and Insights in Digital Marketing



What do you do when you have to buy something—not the everyday, mundane stuff, but bigger investments like gadgets, appliances, or even designer apparel? You browse, taking your time making your choice, read reviews, talk to friends and family, go on to their website, social channels, etc.

Every consumer like you has a wide range of people and platforms that influence them. So what makes them choose one brand over other? What do they ultimately buy? It’s the experience. In partnership with a digital marketing agency in India, here are some things that a brand needs to keep in mind if they want to build compelling experiences:

Identify and profile your customer
Of course, all brands have an identified target audience. But how well do they know their customer? Detail out their likes, dislikes, preferences.

Find out where they have their conversations
Not every social media platform is for everyone. Where does your target audience hang out? Where are they the most receptive to your messages? Where can you create maximum engagements with them?

Make it personal, make it real
It is very easy for a brand to become impersonal and forget how interactive social media is. It is also easy to forget that on each side of the conversation are real people. Their responses are guided by human insights. And that is what a brand must remember. Talk to customers knowing that they are real people. Then design experiences based on those insights.

Keep it seamless
Another mistake that brands often make is to look at various customer touch-points in a disjointed way, driving different messages on different platforms. It doesn’t matter what medium you choose, there needs to be a seamless experience that the customer gets.

Often people approach digital marketing in a completely different way than other mediums of communication. Digital is segment of the whole. Brands need to remember that insights and experiences need to be the same across. And they need to leave a lingering impact. 
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Location: Gurgaon, Haryana, India

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