Skip to main content

How to Create a Successful Digital Marketing Agency in India

Creating a digital marketing agency can be one of the most challenging businesses in today’s scenario. Brands are increasingly becoming demanding and focused towards the approaches that will generate sales and product recall value.

Step by step methodology can help one to create a successful, client focused digital marketing in India - 

• Start with one product - Find one service you are good at, become the best at it and become known for being the go-to firm for that service. This pays huge dividends over time.

• Processes behind everything - An agency can’t scale without systems and procedures in place for every aspect of operation. One requires specific policies and procedures in place that need to be followed daily. 

• Make yourself sellable - Always have a sales mindset. Even if you salespeople selling for you, you will still be your best salesperson, and make no mistake about it, you will always be selling everywhere you go.

• Hire the right people - Hire people who can culture fit first and foremost. 

• Network extensively and seize every opportunity to meet the clients - Attend every conference, connect with everybody on social media, always look out for an opportunity. You have no idea where your next big client is going to come from.

• Promote and brand yourself - Business can’t grow if people don’t know you. One must brand, speak at events and make a case study out of their own success. Always make time for building your own brand. 



Labels:
Location: Gurugram, Haryana, India

Comments

Post a Comment

Popular posts from this blog

Experience and Insights in Digital Marketing

What do you do when you have to buy something—not the everyday, mundane stuff, but bigger investments like gadgets, appliances, or even designer apparel? You browse, taking your time making your choice, read reviews, talk to friends and family, go on to their website, social channels, etc. Every consumer like you has a wide range of people and platforms that influence them. So what makes them choose one brand over other? What do they ultimately buy? It’s the experience. In partnership with a digital marketing agency in India , here are some things that a brand needs to keep in mind if they want to build compelling experiences: Identify and profile your customer Of course, all brands have an identified target audience. But how well do they know their customer? Detail out their likes, dislikes, preferences. Find out where they have their conversations Not every social media platform is for everyone. Where does your target audience hang out? Wh...
Post a Comment
Read more

6 Trends for Digital Marketing for 2016

The market demand today is for a comprehensive integrated communications plan for a brand. Big brands outsource and split the work across agencies. They may engage an advertising agency, a standalone digital PR firm India and a different digital PR firm to handle the brand’s image internationally.   Digital PR and digital marketing play a major role in the integrated marketing/communications plan. With rise in internet usage, increasing presence of users on social media, let’s see what will be trends for digital marketing in the year 2016- 1.     Mobile will become the first screen - According to the recent report by IAMAI and KPMG India is experiencing a mobile revolution. The report highlighted that India will soon reach 236 million mobile internet users by 2016, and 314 million by 2017 . The growth of internet usage by mobile phones has increased many folds. Availability of internet data and smartphone at affordable prices has further triggered the proces...
Post a Comment
Read more

Know the Current Disruption in Digital Marketing Strategies

By 2018, nearly 60% of urban Indians are already regular internet users, while only 18% of India’s rural population accesses the web regularly. It is estimated that India’s internet user base will rise to 635.8 million by 2021, driven largely by a new rural audience accessing the internet for the first time. Continuous reduced costs of data and cheaper mass-market smartphones are expected to foster a new generation of digital natives, with different usage patterns than their urban counterparts. Digital Marketing Agencies in India must seriously pay attention to tap rural market while designing their campaigns. Digital marketers have the potential to help businesses engage with customers more effectively and efficiently if they understand their target audience likes and dislikes. This is why the most remarkable and effective digital marketing campaigns are innovative. Businesses aiming to become market leaders can’t be followers; they must constantly push boundaries and do th...
Post a Comment
Read more