Digital Marketing Agency in India

By 2018, nearly 60% of urban Indians are already regular internet users, while only 18% of India’s rural population accesses the web regularly. It is estimated that India’s internet user base will rise to 635.8 million by 2021, driven largely by a new rural audience accessing the internet for the first time. Continuous reduced costs of data and cheaper mass-market smartphones are expected to foster a new generation of digital natives, with different usage patterns than their urban counterparts. Digital Marketing Agencies in India must seriously pay attention to tap rural market while designing their campaigns. Digital marketers have the potential to help businesses engage with customers more effectively and efficiently if they understand their target audience likes and dislikes. This is why the most remarkable and effective digital marketing campaigns are innovative. Businesses aiming to become market leaders can’t be followers; they must constantly push boundaries and do th

Creating a digital marketing agency can be one of the most challenging businesses in today’s scenario. Brands are increasingly becoming demanding and focused towards the approaches that will generate sales and product recall value. Step by step methodology can help one to create a successful, client focused digital marketing in India -  • Start with one product - Find one service you are good at, become the best at it and become known for being the go-to firm for that service. This pays huge dividends over time. • Processes behind everything - An agency can’t scale without systems and procedures in place for every aspect of operation. One requires specific policies and procedures in place that need to be followed daily.  • Make yourself sellable - Always have a sales mindset. Even if you salespeople selling for you, you will still be your best salesperson, and make no mistake about it, you will always be selling everywhere you go. • Hire the right people

A digital marketing agency has an increasingly key role to play in the present times. Brands are switching to custom curated content pushed digitally through activities like – Search Engine Optimization, Content Marketing, Influencer Marketing, Social Media Campaigns etc to ensure the right messages are conveyed to their target audience. The use of digital marketing not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to make customer feel supported and valued. Social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them and has become an increased advantage for brands and businesses. Marketing agencies and brands have sensed that 15 mins viral fame on social media provides significantly effective results as compared to other mediums. The role of a digital marketing agency in India has b

Once known as media relations and crisis communication, PR agencies have been adapting and re-adapting to the changing dynamics of the industry. However, as marketing automation and mobile usage surges, most of the PR firms are lacking the technological resources and appropriate models to integrate and optimize digital ad buys, native advertising, e-mail marketing, SEO and content syndication to compete with their technology efficient competitors. If a digital PR firm in India doesn’t have and cannot gain control of their client's media spending, it needs to find solutions for effective brand strategies conversation, and consider repositioning themselves.  Digital PR firms in India should understand that 15 mins viral fame on social media provides highly amplified results as compared to other mediums. PR companies should ace in the game of content creation and promotion to generate high value and revenue from the campaigns. The companies should also utilize sales and marketin

Content marketing is king. We all know that. But now there is a new and very important player in the market. Digital Marketing. What is digital marketing? Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. With the increasing importance of Digital Marketing, India saw a rise in Digital Marketing Agencies in India. To be able to compete in this extremely competitive market space, agencies have had to undergo a change and have the ability to offer content and digital under one roof so the strategy is synchronized in keeping with both important functions. Digital Marketing Agencies should ideally cover the full gamut of digital services, to include, SEO/SEM, Keyword blogs, keyword analysis and reporting. Digital marketing agencies should deliver a strong   digital   strate

With consumers becoming more tech-savvy and on-the go content becoming more and more popular, a Digital Marketing Agency has an increasingly important role to play in the present times. Brands are switching to custom curated content pushed digitally through activities like – Search Engine Optimization, Content Marketing, Influencer Marketing, Social Media Campaigns etc. to ensure the right messages are conveyed to their target audience. The use of digital marketing not only allows for brands to market their products and services but also allows for online customer support through 24/7 services to make customer feel supported and valued. The core philosophy of Digital Marketing lies in delivering content that your target audiences wishes to read in places they are searching for. Social media interaction allows brands to receive both positive and negative feedback from their customers as well as determining what media platforms work well for them and has become an increas