Skip to main content

PR Digital Firms in India

Once known as media relations and crisis communication, PR agencies have been adapting and re-adapting to the changing dynamics of the industry. However, as marketing automation and mobile usage surges, most of the PR firms are lacking the technological resources and appropriate models to integrate and optimize digital ad buys, native advertising, e-mail marketing, SEO and content syndication to compete with their technology efficient competitors. If a digital PR firm in India doesn’t have and cannot gain control of their client's media spending, it needs to find solutions for effective brand strategies conversation, and consider repositioning themselves. 

Digital PR firms in India should understand that 15 mins viral fame on social media provides highly amplified results as compared to other mediums. PR companies should ace in the game of content creation and promotion to generate high value and revenue from the campaigns. The companies should also utilize sales and marketing analytics tool that will help the companies in tracking the success rate of the campaigns at real-time and making changes in the campaign at any given point.

PR digital firms in India should be proactive in considering partnerships with marketing technology firm and look forward for synergistic alliances that can rapidly evolve the company’s offerings into solutions to meet client’s needs, mitigate the PR strategy risk failure. Thus, catapulting the PR firm and client’s revenues above the competition.


Comments

Popular posts from this blog

Experience and Insights in Digital Marketing

What do you do when you have to buy something—not the everyday, mundane stuff, but bigger investments like gadgets, appliances, or even designer apparel? You browse, taking your time making your choice, read reviews, talk to friends and family, go on to their website, social channels, etc. Every consumer like you has a wide range of people and platforms that influence them. So what makes them choose one brand over other? What do they ultimately buy? It’s the experience. In partnership with a digital marketing agency in India , here are some things that a brand needs to keep in mind if they want to build compelling experiences: Identify and profile your customer Of course, all brands have an identified target audience. But how well do they know their customer? Detail out their likes, dislikes, preferences. Find out where they have their conversations Not every social media platform is for everyone. Where does your target audience hang out? Wh...

6 Trends for Digital Marketing for 2016

The market demand today is for a comprehensive integrated communications plan for a brand. Big brands outsource and split the work across agencies. They may engage an advertising agency, a standalone digital PR firm India and a different digital PR firm to handle the brand’s image internationally.   Digital PR and digital marketing play a major role in the integrated marketing/communications plan. With rise in internet usage, increasing presence of users on social media, let’s see what will be trends for digital marketing in the year 2016- 1.     Mobile will become the first screen - According to the recent report by IAMAI and KPMG India is experiencing a mobile revolution. The report highlighted that India will soon reach 236 million mobile internet users by 2016, and 314 million by 2017 . The growth of internet usage by mobile phones has increased many folds. Availability of internet data and smartphone at affordable prices has further triggered the proces...

Know the Current Disruption in Digital Marketing Strategies

By 2018, nearly 60% of urban Indians are already regular internet users, while only 18% of India’s rural population accesses the web regularly. It is estimated that India’s internet user base will rise to 635.8 million by 2021, driven largely by a new rural audience accessing the internet for the first time. Continuous reduced costs of data and cheaper mass-market smartphones are expected to foster a new generation of digital natives, with different usage patterns than their urban counterparts. Digital Marketing Agencies in India must seriously pay attention to tap rural market while designing their campaigns. Digital marketers have the potential to help businesses engage with customers more effectively and efficiently if they understand their target audience likes and dislikes. This is why the most remarkable and effective digital marketing campaigns are innovative. Businesses aiming to become market leaders can’t be followers; they must constantly push boundaries and do th...